GTM Infrastructure Diagnostic

The Precision-Scale Paradox

1. How do you currently identify and prioritize outbound prospects?

Broad market segmentation (industry, size, geo) Basic intent signals (job changes, funding, tech stack) Multi-signal scoring (intent + ICP + trigger events) Algorithmic precision (Multi-layer enrichment with scoring) We don't have a systematic approach

2. How much time does your team spend researching each prospect before outreach?

None - we send to everyone in the segment 5-10 minutes (quick LinkedIn check, company news) - manual process 15-30 minutes (multi-source enrichment, pain point research, use a platform to enrich data) 30-60 minutes (deep research, trigger events, personalization intel, use AI at some point in the process) 60+ minutes (full account research, stakeholder mapping, AI automation is deployed)

3. What volume of outbound touches do you need to generate per month?

Less than 1,000 1,000 - 5,000 5,000 - 15,000 15,000 - 30,000 30,000+ We don't track this / unsure

The Economics of Impossibility

4. What is your current GTM investment?

SDR/BDR headcount

Average Contract Value: $

5. What are your current performance metrics?

Email response rate (%)

Monthly meetings booked (optional)

SDR quota attainment (%)

6. Which of these pain points apply to your outbound operation? (select all that apply)

SDR turnover exceeding 40% annually Email response rates declining quarter-over-quarter Conversion rates from leads to meetings and deals are not profitable Can't scale outbound without linear headcount growth Board/investor pressure on GTM efficiency and meeting growth targets High-performing SDRs promoted out before ROI achieved Inconsistent outbound results (rep-dependent) Cost per meeting increasing despite more investment Missing pipeline targets from outbound New CRO/VP Sales mandate to fix outbound

Strategic Context

7. Tell us about your company

Company name

Industry vertical

Annual Recurring Revenue

Website

8. What is your role?

CRO / Chief Revenue Officer VP Sales / Head of Sales VP Marketing / CMO RevOps / Sales Operations Leader CEO / Founder Other:

9. Which deployment approach interests you most?

Build & Own - Pay upfront, own the complete system ($180-240K, then ~$45K/yr maintenance) Performance Partnership - $0 upfront, revenue share on pipeline generated (15-20%) Prove First - 90-day pilot deployment ($35-50K, 70% credit toward full build) Not sure - show me all options with exact economics

Technology Stack

10. Please list all the tools in your outbound "stack", including CRM, email, and data enrichment tools.

Separate tools with commas or list them on separate lines

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Analyzing Your GTM Infrastructure

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